Bit by bit : social research in the digital age (Record no. 44567)

MARC details
000 -LEADER
fixed length control field 02111nam a22002297i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780691158648
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0691158649
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 300.72
Item number SAL
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Salganik, Matthew J.,
245 10 - TITLE STATEMENT
Title Bit by bit : social research in the digital age
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Princeton, New Jersey :
Name of publisher Princeton University Press.,
Year of publication ©2018 [2018]
300 ## - PHYSICAL DESCRIPTION
Number of Pages xix, 423 pages :
Other physical details illustrations ;
500 ## - GENERAL NOTE
General note Includes index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Observing behavior -- Asking questions -- Running experiments -- Creating mass collaboration -- Ethics -- The future.
520 8# - SUMMARY, ETC.
Summary, etc An innovative and accessible guide to doing social research in the digital age. In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods-a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media. Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Social sciences
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Sociology
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Information technology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Social media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Ethics.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Stacks 07/06/2019 Purchased 5440.50 300.72 SAL 015863 Lending Books

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