Marketing rebellion : the most human company wins (Record no. 44729)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01617nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781733553308 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 |
| Item number | SCH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Schaefer, Mark W. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing rebellion : the most human company wins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | [Sl] : |
| Name of publisher | Schaefer Marketing Solutions, |
| Year of publication | 2019. ©2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 310 pages |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction --<br/>Ground rules --<br/>Part 1 : The third rebellion. The end of control --<br/>All things human --<br/>Part 2 : The constant human truths. Love and the end of loyalty --<br/>Belonging: the greatest human need --<br/>Self-interest and the artisanal brand --<br/>Values-based marketing and the search for meaning --<br/>"Respect me": a call for consensual marketing --<br/>Part 3 : Reaching the unreachable. A manifesto for human-centered marketing --<br/>Your customers are your marketers --<br/>Part 4 : Marketing reimagined. The pathfinders --<br/>The quantum leap --<br/>The fourth rebellion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 05/12/2019 | Purchased | 5460.00 | 380.1 SCH | 015948 | Lending Books |