Social marketing : why should the Devil have all the best tunes? (Record no. 44925)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01409nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750683500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789380931791 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HAS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hastings, Gerard |
| 245 ## - TITLE STATEMENT | |
| Title | Social marketing : why should the Devil have all the best tunes? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Elsevier/Butterworth-Heinemann, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 367 pages : |
| Other physical details | illustrations |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | If it works for Tesco ... --<br/>Making use of theory --<br/>Basic principles --<br/>Opening the toolbox --<br/>Communication, emotion and the limitations of fear --<br/>Moving upstream --<br/>Relational thinking --<br/>Competition and critical marketing --<br/>Research and the art of navigation --<br/>Ethical issues --<br/>Case studies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Social marketing takes thinking used in commercial marketing to influence consumer behaviour and applies it to health and social behaviour - and in the process provides innovative solutions to many of the world's most pressing problems - from HIV/AIDS to global warming |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. This book shows how we can borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Social marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Health promotion. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Health behavior. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 25/02/2022 | Purchased | 1260.00 | 658.8 HAS | 016169 | Lending Books |
| Reference | Main Library | Main Library | Stacks | 01/03/2024 | Purchase | 3748.50 | 658.8 HAS | 016677 | Lending Books |