The SAGE handbook of marketing theory (Record no. 44926)

MARC details
000 -LEADER
fixed length control field 03571nam a2200241 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781847875051 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781446270516
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001
Item number SAG
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Maclaran, Pauline
Relator term Editor
245 04 - TITLE STATEMENT
Title The SAGE handbook of marketing theory
Statement of responsibility, etc edited by Pauline Maclaran ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Name of publisher SAGE,
Year of publication c2010.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xviii, 523 p. :
Other physical details ill. ;
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The early schools of marketing thought / Eric H. Shaw, D.G. Brian Jones and Paula A. McClean -- The modern schools of marketing thought / D.G. Brian Jones, Eric H. Shaw and Paula A. McClean -- The emergence of consumer research / Harold H. Kassarjian and Ronald C. Goodstein -- The evolution of market research / David W. Stewart -- Theorizing advertising : managerial, scientific and cultural approaches / Chris Hackley -- The philosophical foundations of marketing research : for scientific realism and truth / Shelby D. Hunt and Jared M. Hansen -- Critical marketing, marketing in critical condition / A. Fuat Firat and Mark Tadajewski -- The marketing theory or theories into marketing? Plurality of research traditions and paradigms / Kristian Möller, Jaqueline Pels and Michael Saren -- Debates concerning the scientific method : social science theory and the philosophy of science / John O'Shaughnessy -- Shaping exchanges, performing markets : the study of marketing practices / Luis Araujo and Hans Kjellberg -- A service-dominant logic for marketing / Stephen L. Vargo and Robert F. Lusch -- Market ideology, globalization and neoliberalism / Robin Wensley -- The evolution of marketing thought : from economic to social exchange and beyond / Richard P. Bagozzi -- Metaphorical myopia : some thoughts on analogical thinking / Stephen Brown -- Representing global consumers : desire, possession, and identity / Russell W. Belk -- Consumer behavior analysis / Gordon R. Foxall -- Consumer agency and action / Richard P. Bagozzi -- Cultural influences on representations of the consumer in marketing theory / Pauline Maclaran, Margaret K. Hogg and Alan Bradshaw -- Interaction in networks / Lars-Erik Gadde and Håkan Håkansson -- Practice perspective of the marketing organisation / Roderick J. Brodie, Victoria J. Little and Richard W. Brookes -- Orientation and marketing metrics / Jonathan Knowles and Tim Ambler -- Relationship marketing as promise management / Christian Grönroos -- Marketing systems, macromarketing and the quality of life / Roger A. Layton -- The role of marketing in ancient and contemporary cultural evolution / Elizabeth C. Hirschman -- The Darwinian underpinnings of consumption / Gad Saad -- The linking value in experiential marketing : acknowledging the role of working consumers / Bernard Cova and Daniele Dalli -- Technology, consumers, and marketing theory / Nikhilesh Kholakia, Detlev Zwick and Janice Denegri-Knott.
520 8# - SUMMARY, ETC.
Summary, etc This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing theory
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Maclaran, Pauline.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Saren, Michael (Editor)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stern, Barbara (Editor)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tadajewski, Mark (Editor)
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018799914&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 25/02/2022 Purchased 7237.20 658.8001 SAG 016170 Reference Books
Reference Main Library Main Library Reference 18/08/2023 Purchase 16200.00 658.8001 SAG 016499 Reference Books

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