Marketing : a critical textbook (Record no. 44929)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01609nam a22002054a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781848608788 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781848608771 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788132110408 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Nick Ellis and others |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : a critical textbook |
| Statement of responsibility, etc | Nick Ellis ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | SAGE, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 245 p. : |
| Other physical details | ill. ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introducing the history of marketing theory and practice --<br/>2. Marketing 'science' and the paradigm debates --<br/>3. What's the story? Analysing marketing discourse --<br/>4. Interrogating the ideological function of marketing --<br/>7. Consumer surveillance and marketing research --<br/>8. Consumer rights and resistance --<br/>9. Consumer society and the production of identity --<br/>10. Marketing and the sign --<br/>11. Globalisation and ethics. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>This book gives the reader an opportunity to develop an interdisciplinary understanding and appreciation of the nature of marketing theory and practice. It does so by drawing on the insights and research available from multiple academic disciplines, not so much the typical resources of behavioural economics or psychology that inform the mainstream of marketing and consumer research. Instead, the book draws upon important interdisciplinary resources that can lend the subject of marketing considerable intellectual excitement and strength: sociology, philosophy, linguistics, the visual and performing arts, literature, psychology, history and so on |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business and Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis, Nick. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 25/02/2022 | Purchased | 864.00 | 658.8 MAR | 016173 | Lending Books |
| Reference | Main Library | Main Library | Stacks | 01/03/2024 | Purchase | 2992.50 | 658.8 MAR | 016676 | Lending Books |