Marketing (Record no. 45260)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01537nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780733975776 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0733975771 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Philip Kotler...[et al.] |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Frenchs Forest, N.S.W : |
| Name of publisher | Pearson Education Australia, |
| Year of publication | [2006] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxi, 904 pages : |
| Other physical details | color illustrations ; 28 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One. Understanding the marketing process and strategic planning<br/>1. Marketing: creating value<br/>2. Customer retention and business profits<br/>3. Strategic planning and marketing<br/>4. Marketing plans<br/>Part Two. Market analysis, targeting and positioning. 5. The global marketing environment<br/>6. Information management and marketing research<br/>7. Consumer behaviour<br/>8. Business-to-business behaviour<br/>9. Market analysis and applications<br/>10. Market segmentation, targeting and positioning<br/>Part Three. Working with the extended marketing mix. 11. Products: goods, services and experiences<br/>12. New products<br/>13. Pricing considerations and approaches<br/>14. Marketing channels and logistic networks<br/>15. Retailing and wholesaling<br/>16. Advertising and public relations<br/>17. Managing sales promotion and selling<br/>18. Direct and online marketing<br/>19. Sustainable competitive advantage<br/>Part Four. Extending the marketing management. 20. Tapping into markets across the globe<br/>21. Responsible marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing: plus one key student access kit online |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Textbooks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 14/12/2023 | Donation | 10002.20 | 658.8 MAR | 016661 | Reference Books |