Mass communication research methods
Material type:
TextPublication details: Basingstoke : Macmillan Press, 1998Description: viii, 350 p. : illustrationISBN: 0333617096 ; 9780333617090 ; 033361710X ; 9780333617106Subject(s): Mass media - Research - Methodology | Documentary softwareDDC classification: 302.23072 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Reference Books
|
Main Library Reference | Reference | 302.23072 MAS (Browse shelf(Opens below)) | Available | 011334 |
Browsing Main Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)
| 302.2 STE Communicating interpersonally : a social construction approach. | 302.2 VIC தொடர்பாடல் | 302.23072 BER Media and communication research methods : an introduction to qualitative and quantitative approaches | 302.23072 MAS Mass communication research methods | 302.23072 WIM Mass media research : an introduction | 302.35 HOF Uncommon sense about organizations : cases, studies, and field observations | 302.35 PET Mastering: Organisational Behaviour |
Included Index.
1. Mass Communication Research Methods: Introduction --
2. Mass Communication Research: Asking the Right Questions / James D. Halloran --
3. Participant Observation: Researching News Production --
4. Policy and Archival Research --
5. Content Analysis --
6. Analysing the Moving Image: Narrative --
7. Analysing the Moving Image: Genre --
8. Analysing Visuals: Still and Moving Images --
9. Media Audiences: Survey Research --
10. Media Audiences: Focus Group Interviewing --
11. Computer-assisted Handling And Analysis Of Data --
App. Sources/Resources in Mass Communication Research.
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations;
Click on an image to view it in the image viewer
There are no comments on this title.