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Advertising Management

By: Aaker, David AContributor(s): Batra, Rajeev | Myers, John GMaterial type: Text

TextPublication details: Prentice-Hall, New Jersey: 1992Edition: 4th edDescription: xiii, 593 pagesISBN: 9780130091505; 0130091502 Subject(s): Advertising -- ManagementDDC classification: 659.112

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	659.112 AAK (Browse shelf(Opens below))	Available		001148

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Previous	659.1 JEF Advertising	659.1 OGU Advertising and Integrated Brand Promotion	659.1 WEL Advertising: Principles & Practice	659.112 AAK Advertising Management	659.2 BAL Corporate Public Relations	659.2 KEY Key concepts in public relations	660 LOW Chemistry Industry & the Environment	Next

Includes index

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