The Fundamentals of Advertising
Material type:
TextPublication details: Oxford: Butterworth-Heinemann, 1994Description: xiv, 267 pagesISBN: 9780750617840; 0750617845DDC classification: 659.1
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Reference Books
|
Main Library Reference | Reference | 659.1 WIL (Browse shelf(Opens below)) | Available | 003608 |
Total holds: 0
Browsing Main Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)
| 659.1 FEL Advertising : concept and copy | 659.1 LAN Kleppner's advertising procedure | 659.1 PRI Creative advertising : ideas and techniques from the world's best campaigns | 659.1 WIL The Fundamentals of Advertising | 659.133 SER Word of mouth marketing : how smart companies get people talking | 659.2 BAS Public relations : the profession and the practice | 659.2 DAV Mastering public relations |
Includes index
Click on an image to view it in the image viewer
There are no comments on this title.