International Marketing
Material type: TextSeries: Irwin series in marketingPublication details: Boston: Irwin, 1993Edition: 8th editionDescription: xxiv, 776 pages : illustrations (some color), mapsISBN: 9780256105131; 0256105138 Subject(s): Export marketingDDC classification: 658.848Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Lending Books | Main Library Stacks | Reference | 658.848 CAT (Browse shelf(Opens below)) | Available | 003921 |
Browsing Main Library shelves, Shelving location: Stacks, Collection: Reference Close shelf browser (Hides shelf browser)
658.84 DEW E-Commerce | 658.84 MAY The Business of Ecommerce : From Corporate Strategy to Technology | 658.84 SCH E Commerce: Strategy Technology and Implementation | 658.848 CAT International Marketing | 658.848 CAT International Marketing | 658.848 FIF International marketing strategy 1999-2000 | 658.848 GIL International Marketing |
Includes index
1. The scope and challenge of international marketing --
2. The dynamic environment of international trade --
3. History and geography : the foundations of culture --
4. Cultural dynamics in assessing global markets --
5. Culture, management style, and business systems --
6. The political environment : a critical concern --
7. The international legal environment : playing by the rules --
8. Developing a global vision through marketing research --
9. Emerging markets --
10. Multinational market regions and market groups --
11. Global marketing management : planning and organization --
12. Products and services for consumers --
13. Products and services for businesses --
14. International marketing channels --
15. Exporting and logistics : special issues for business --
16. Integrated marketing communications and international advertising --
17. Personal selling and sales management --
18. Pricing for international markets --
19. Negotiating with international customers, partners, and regulators.
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