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Applications in basic marketing : clippings from the popular business press

By: McCarthy, E.JeromeContributor(s): Perreault, William DMaterial type: Text

TextPublication details: Homewood, IL ; Boston, MA : Irwin, 1991Edition: 1991 - 1992 EditionDescription: viii, 210 p.: illustrationsISBN: 9780256101164; 0256101167 Subject(s): Marketing -- Management | Management | MarketingDDC classification: 658.8

Contents:

Marketing's Role in Society.-- Marketing's Role in the Firm.-- Finding Target Market Opportunities.-- Evaluating Opportunities in Uncontrollable Environments.-- Buyer Behavior.-- Product.-- Place-Channels of Distribution and Physical Distribution.-- Promotion.-- Price.-- Marketing Strategies : Planning, Implementation and Control.-- Marketing Strategy Planning for International Markets.-- Marketing in a Consumer-Oriented Society : Appraisal and Challenges.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 MAC (Browse shelf(Opens below))	Available		003932

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Marketing's Role in Society.--
Marketing's Role in the Firm.--
Finding Target Market Opportunities.--
Evaluating Opportunities in Uncontrollable Environments.--
Buyer Behavior.--
Product.--
Place-Channels of Distribution and Physical Distribution.--
Promotion.--
Price.--
Marketing Strategies : Planning, Implementation and Control.--
Marketing Strategy Planning for International Markets.--
Marketing in a Consumer-Oriented Society : Appraisal and Challenges.

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