Strategic management

By: Bowman, CliffContributor(s): Asch, DavidMaterial type: TextTextPublication details: Basingstoke : Macmillan, 1987Description: xvi, 407 pages : illustrationsISBN: 9780333387641 ; 0333387643 ; 9780333387658; 0333387651 Subject(s): Strategic planningDDC classification: 658.4012
Contents:
Introduction.- Ojectives Strategy Formulation.- External Appraisal.- Internal Appraisal.- Strategic Options.- Financial Strategies.- Strategic Selection.- Making the Strategy.- Operational Managing Change.- Strategy and Structure.- Social and Psychological Influences.- Power Models of Strategic Decision Making Not for Profit Organisations.
Summary: This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers.
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Reference 658.4012 BOW (Browse shelf(Opens below)) Available 004110
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Includes index

Introduction.- Ojectives Strategy Formulation.- External Appraisal.- Internal Appraisal.- Strategic Options.- Financial Strategies.- Strategic Selection.- Making the Strategy.- Operational Managing Change.- Strategy and Structure.- Social and Psychological Influences.- Power Models of Strategic Decision Making Not for Profit Organisations.


This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers.

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