Integrated marketing communications 1999-2000.

By:

Yeshin, Tony

Material type: Text

TextPublication details: New Delhi: Viva Books, 2000.Description: xix, 272 pISBN:

9788176491358
8176491357

Subject(s):

DDC classification:

658.8 YES

Contents:

1. The nature of marketing communications.-- 2. Marketing communications strategy - an overview.-- 3. The theoretical background of marketing communications.-- 4. The brand personality.-- 5. Managing the marketing communications process.-- 6. Determining the budget.-- 7. The strategic use of market research.-- 8. The strategic development of advertising.-- 9. The strategic development of direct marketing.-- 10. The strategic development of sales promotion.-- 11. The strategic development of public relations.-- 12. The development of corporate image and identity.-- 13. Evaluation of different types of marketing communications campaigns.-- 14. International marketing communications.-- 15. Preparing for the examination.

Summary: This workbook is designed for students studying for the Integrated Marketing Communications module of the CIM Diploma and has been revised to match the 1999 syllabus. It focuses on the management process associated with organizing and implementing marketing communications activities.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference Books	Main Library Reference	Reference	658.8 YES (Browse shelf(Opens below))	Available	007869
Lending Books	Main Library Stacks	Reference	658.8 YES (Browse shelf(Opens below))	Available	007870
Reference Books	Main Library Reference	Reference	658.8 YES (Browse shelf(Opens below))	Available	005444

Total holds: 0

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Previous	658.8 WOR Marketing Operations 1999-2000	658.8 WOR Effective Management for Marketing	658.8 YES Integrated marketing communications 1999-2000.	658.8 YES Integrated marketing communications 1999-2000.	658.8001 MAR Marketing theory : a student text	658.8001 SAG The SAGE handbook of marketing theory	658.8001 SAG The SAGE handbook of marketing theory	Next

Including Glossary & Index.

1. The nature of marketing communications.--
2. Marketing communications strategy - an overview.--
3. The theoretical background of marketing communications.--
4. The brand personality.--
5. Managing the marketing communications process.--
6. Determining the budget.--
7. The strategic use of market research.--
8. The strategic development of advertising.--
9. The strategic development of direct marketing.--
10. The strategic development of sales promotion.--
11. The strategic development of public relations.--
12. The development of corporate image and identity.--
13. Evaluation of different types of marketing communications campaigns.--
14. International marketing communications.--
15. Preparing for the examination.

This workbook is designed for students studying for the Integrated Marketing Communications module of the CIM Diploma and has been revised to match the 1999 syllabus. It focuses on the management process associated with organizing and implementing marketing communications activities.

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