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Marketing: An Introduction

By: Armstrong, GaryContributor(s): Kotler, PhilipMaterial type: Text

TextPublication details: New Delhi: Addison Wesley Longman, 2000Edition: 5th edDescription: xxvii, 575 pagesISBN: 9788178083537 ; 8178083531DDC classification: 658.8

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 ARM (Browse shelf(Opens below))	Available		008427

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Previous	658.723 DOB Purchasing and Materials Management: Text and Cases	658.787 CHA Inventory management.	658.8 Marketing Management: Analysis, Planning, Implementation and Control	658.8 ARM Marketing: An Introduction	658.8 BAK Marketing strategy and management /	658.8 BAK Marketing : an introductory text	658.8 BAK Marketing strategy and management.	Next

Glossary and Index annexed

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