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Advertising: Principles & Practice

By: Wells, WilliamContributor(s): Burnett, John | Moriarty, SandraMaterial type: Text

TextPublication details: New Delhi: Pearson Education, 2003Edition: 6th editionDescription: xxxii, 599 pagesISBN: 9788129700636 ; 8129700638DDC classification: 659.1

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	659.1 WEL (Browse shelf(Opens below))	Available		008621

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Previous	659.1 BEL Advertising and promotion : an integrated marketing communications perspective	659.1 JEF Advertising	659.1 OGU Advertising and Integrated Brand Promotion	659.1 WEL Advertising: Principles & Practice	659.112 AAK Advertising Management	659.2 BAL Corporate Public Relations	659.2 KEY Key concepts in public relations	Next

Includes index

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