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Advertising

By: Jefkins, FrankMaterial type: Text

TextPublication details: New Delhi: Pearson Education, 2000Edition: 4th editionDescription: xxi, 394 pagesISBN: 9788178080895 ; 8178080893DDC classification: 659.1

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	659.1 JEF (Browse shelf(Opens below))	Available		008660

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Previous	658.872 STR E-marketing /	658.872 STR E-marketing /	659.1 BEL Advertising and promotion : an integrated marketing communications perspective	659.1 JEF Advertising	659.1 OGU Advertising and Integrated Brand Promotion	659.1 WEL Advertising: Principles & Practice	659.112 AAK Advertising Management	Next

Includes index

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