The Essence of Services Marketing.

By:

Payne, Adrian

Material type: Text

TextPublication details: New Delhi: Prentice-Hall of India, 1993.Description: x, 253 p.: illustrationISBN:

9788120309142
8120309146
9780132848527
013284852X

Subject(s):

DDC classification:

658.8 PAY

Contents:

The nature of services marketing.-- Services marketing and relationship marketing.-- Developing an effective service mission.-- Services market segmentation.-- Positioning and differentiation of services.-- The services marketing mix.-- Marketing plans for services.-- The customer-focused service organization.-- Further reading.-- Index.

Summary: Relationship marketing Mission statement Market segmentation.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 PAY (Browse shelf(Opens below))	Available		009700

Total holds: 0

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Previous	658.8 OLD Marketing environment 2007-2008	658.8 OXF The Oxford textbook of marketing	658.8 PAL Principles of marketing /	658.8 PAY The Essence of Services Marketing.	658.8 PRI Principles of marketing: A South Asian Perspective	658.8 PUT Marketing your services : a step-by-step guide for small businesses and professionals	658.8 PUT Marketing your services : a step-by-step guide for small businesses and professionals	Next

Including Index.

The nature of services marketing.--
Services marketing and relationship marketing.--
Developing an effective service mission.--
Services market segmentation.--
Positioning and differentiation of services.--
The services marketing mix.--
Marketing plans for services.--
The customer-focused service organization.--
Further reading.--
Index.

Relationship marketing Mission statement Market segmentation.

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