Strategic management

By: White, ColinMaterial type: TextTextPublication details: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004Description: xxxvi, 840 pagesISBN: 9781403904003; 1403904006 Subject(s): Strategic planningDDC classification: 658.4012
Contents:
pt. I. Introducing Strategic Management -- 1. Introducing strategy and strategy making -- 2. Thinking and acting strategically -- 3. Adopting a global perspective -- 4. Reading an uncertain future -- pt. II. Strategic Environments and Competitive Advantage -- 5. Identifying opportunity and risk -- 6. Reading the competitive environment -- 7. Analysing resources, capabilities and core competencies -- 8. Creating and maintaining competitive advantage -- 9. Reducing costs -- 10. Differentiating the product -- pt. III. Strategic Dilemmas -- 11. Determining the size of an enterprise -- 12. Integrating the strategists -- 13. When to compete and when to cooperate -- 14. Managing risk -- 15. Participating in the global economy -- pt. IV. Bringing it all Together -- 16. Formulating strategy -- 17. Implementing strategy -- 18. Monitoring strategic performance -- pt. V. Strategic Analysis and Audit -- Long case studies.
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Includes index

pt. I. Introducing Strategic Management --
1. Introducing strategy and strategy making --
2. Thinking and acting strategically --
3. Adopting a global perspective --
4. Reading an uncertain future --
pt. II. Strategic Environments and Competitive Advantage --
5. Identifying opportunity and risk --
6. Reading the competitive environment --
7. Analysing resources, capabilities and core competencies --
8. Creating and maintaining competitive advantage --
9. Reducing costs --
10. Differentiating the product --
pt. III. Strategic Dilemmas --
11. Determining the size of an enterprise --
12. Integrating the strategists --
13. When to compete and when to cooperate --
14. Managing risk --
15. Participating in the global economy --
pt. IV. Bringing it all Together --
16. Formulating strategy --
17. Implementing strategy --
18. Monitoring strategic performance --
pt. V. Strategic Analysis and Audit --
Long case studies.

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