Marketing Communications: Engagements, Strategies and Practice
Material type:
TextPublication details: Harlow: Pearson Education, 2006Edition: 4th editionDescription: xxxvii, 911 pISBN: 9780273687726 DDC classification: 658.82
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Reference Books
|
Main Library Reference | Reference | 658.82 FIL (Browse shelf(Opens below)) | Available | 010631 |
Total holds: 0
Browsing Main Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)
| 658.812 SMI Successful customer retention in a week | 658.812 WOO Customer Communications 1999-2000 | 658.82 BLY Marketing Communication | 658.82 FIL Marketing Communications: Engagements, Strategies and Practice | 658.827 Creating powerful brands in consumer, service, and industrial markets | 658.827 ELL Strategic brand management / | 658.827 GOB Emotional branding : the new paradigm for connecting brands to people |
Includes index
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