Marketing in practice, 2007-2008

By: Curtis, TonyMaterial type: TextTextSeries: CIM coursebookPublication details: Oxford : Butterworth-Heinemann, ©2007Description: xi, 401 pages : illustrationsISBN: 9780750684330 ; 075068433XSubject(s): MarketingDDC classification: 658.8
Contents:
Overview of the marketing system; The context of marketing; The integrated marketing mix:product; The marketing mix:price, promotion, and place; The integrated marketing mix; Budgets and schedules. The management of marketing information; Skills for the marketer.
Summary: Intended for Marketing Environment module, this book contains past examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 CUR (Browse shelf(Opens below)) Available 011081
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Includes index

Overview of the marketing system; The context of marketing; The integrated marketing mix:product; The marketing mix:price, promotion, and place; The integrated marketing mix; Budgets and schedules. The management of marketing information; Skills for the marketer.


Intended for Marketing Environment module, this book contains past examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.

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