Analysis and evaluation 2007-2008
Material type: TextSeries: Official CIM coursebookPublication details: Oxford (UK) ; Burlington (MA) : Elsevier Butterworth-Heinemann, 2007Description: XI, 268 str. : ilustrationISBN: 9780750685016 ; 0750685018Subject(s): Chartered Institute of Marketing -- Examinations -- Study guidesDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Main Library Reference | Reference | 658.8 LOM (Browse shelf(Opens below)) | Available | 011083 | ||
Reference Books | Main Library Reference | Reference | 658.8 LOM (Browse shelf(Opens below)) | Available | 011087 |
Includes index
Introduction to analysis and evaluation; Evaluating performance: Marketing metrics; Brand Valuation; Auditing marketing activities; Evaluating performance: financial measures; Analysing the external environment; Ana.ysing hte internal Environment; Charcteristics of the global marketplace; Defining competitive advantage.
Written for the Analysis and Evaluation module by the Senior Examiner, this book is endorsed by CIM and contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
There are no comments on this title.