The essential online solution : the 5-step formula for small business success
Material type: TextPublication details: Hoboken, N.J. : Wiley, c2006Description: x, 277 pISBN: 0471920533 (pbk.); 9780471920533 (pbk.)Subject(s): Electronic commerce | Small business | Internet marketingDDC classification: 658.872 Online resources: Click here to access online | Click here to access online | Click here to access onlineItem type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Main Library Reference | Reference | 658.872 SEG (Browse shelf(Opens below)) | Available | 011610 | ||
Lending Books | Main Library Stacks | Reference | 658.872 SEG (Browse shelf(Opens below)) | Available | 011611 |
Includes index.
1. Introduction --
2. Online business solutions --
3. Why do people buy online? --
4. The big picture --
5. Understanding Web sites --
6. Our rules for killer sites --
7. Building your Web site --
8. The winners and losers --
9. E-mail marketing or is it pinpoint marketing? --
10. The blog --
11. Podcasting --
12. Web positioning --
13. Pay per click : A.K.A. pay for performance --
14. Advertising --
15. Viral marketing --
16. Going, going, gone --
eBay and online auctions --
17. Sell for me --
18. Bringing it all together.
Straightforward and accessible, this one-of-a-kind guide outlines five essential steps that will allow you to harness the power of the online world and improve your company's bottom line.
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