Strategic Marketing Channel Management

By: Bowersox, Donald JContributor(s): Cooper, M.BixbyMaterial type: TextTextPublication details: New Delhi: Tata McGraw-Hill, 2004Description: xix, 488 pagesISBN: 9780070586697 ; 0070586691DDC classification: 658.8
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Reference 		Reference 658.8 BOW (Browse shelf(Opens below)) Available 011916
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Includes index

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