The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

By: Barry, PeteMaterial type: TextTextPublication details: London : Thames & Hudson, 2008Description: 272 p. : illustrationsISBN: 9780500514054 (hbk.); 0500514054 (hbk.)Subject(s): Advertising | Advertising campaigns | Advertising copyDDC classification: 659.1
Contents:
1. Basic tools.-- 2. The strategy.-- 3. Print.-- 4. The Compaign.-- 5. The Tagline.-- 6. Generating Strategies and ideas.-- 7. TV.-- 8. Ambient.-- 9. Interactive.-- 10. Copy.-- 11. Radio.-- 12. Integrated.-- 13. Execution.-- 14. Presenting and selling your work.-- 15. The student book.-- 16. Conclusion.
Summary: A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 659.1 BAR (Browse shelf(Opens below)) Available 012101
Total holds: 0

Including Bibliography & Index.

1. Basic tools.--
2. The strategy.--
3. Print.--
4. The Compaign.--
5. The Tagline.--
6. Generating Strategies and ideas.--
7. TV.--
8. Ambient.--
9. Interactive.--
10. Copy.--
11. Radio.--
12. Integrated.--
13. Execution.--
14. Presenting and selling your work.--
15. The student book.--
16. Conclusion.

A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.

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