The marketing plan : how to prepare and implement it
Material type: TextPublication details: New York : American Management Association, 2001Edition: 3rd edDescription: xviii, 318 pages : illustrationsISBN: 9780814471012; 0814471013Subject(s): MarketingDDC classification: 658.802Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Lending Books | Main Library Stacks | Reference | 658.802 LUT (Browse shelf(Opens below)) | Available | 012140 |
Includes index
The Role of Marketing within a Business --
Decisions to Be Made before Developing Your Marketing Plan --
Developing Your Brand Personality --
Developing Your Marketing Plan --
Feedback--Using Controls and Market Research to Complete the Loop.
This guide provides the fundamentals of preparing and developing a practical marketing plan that covers five critical areas; the product/service plan, marketing communications, research, customer service and sales management
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