Public relations - Quick Guides: everything you need to know…fast.

By: Scaife, WendyMaterial type: TextTextPublication details: [Place of publication not identified] [Kent] : Wiremill Pub., 2004Description: 24 pISBN: 9781905053193; 1905053193Subject(s): Public relationsDDC classification: 659.2
Contents:
What is public relations? -- What PR can achieve -- What's special about nonprofit PR? -- PR professionals -- Using consultants -- Research -- The PR plan -- Planning -- Implementing the plan -- PR on a shoestring -- Evaluating performance.
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What is public relations? --
What PR can achieve --
What's special about nonprofit PR? --
PR professionals --
Using consultants --
Research --
The PR plan --
Planning --
Implementing the plan --
PR on a shoestring --
Evaluating performance.

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