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Global strategic management

By: Lasserre, PhilippeMaterial type: Text

TextPublication details: Basingstoke [England] ; New York : Palgrave Macmillan, c2007Edition: 2nd edDescription: xxiv, 483 pages : illustrationsISBN: 9780230008366 ; 0230008364; 9780230327740Subject(s): International business enterprises | Strategic planning | GlobalizationDDC classification: 658.4012 Online resources: Click here to access online | Click here to access online | Click here to access online | Click here to access online

Contents:

The process of globalisation -- Globalisation of markets and competition -- Managing globally -- Global marketing -- Global operations -- Global innovation -- Cross-cultural management -- Global human resource management -- Global financial management -- Broad issues in globalisation -- Emerging global players -- The social responsibility of the global firm -- Global trends.

Summary: "The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to an international scale. It offers insight into the impact of globalisation on business organisations and how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical examples to great effect." "While building on the strengths of the first edition, Global Strategic Management now features new material on the rise of the Asian economies, the global strategies of SMEs, cross-national communication and negotiation, knowledge and innovation transfer and the impact of new technologies and the Internet." "This text is ideal for MBA students taking core modules in Global Strategic Management, MSc students studying for degrees in International Strategic Management and undergraduate business students studying Strategy."--Jacke

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.4012 LAS (Browse shelf(Opens below))	Available		013022

Total holds: 0

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Previous	658.4012 JEN Advanced Strategic Management: A Multi- Perspective Approach	658.4012 JOH The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities	658.4012 KAP The strategy-focused organization : how balanced scorecard companies thrive in the new business environment	658.4012 LAS Global strategic management	658.4012 MAH Management by objectives : concepts, methods and experiences	658.4012 MID Strategy express	658.4012 MOO Strategic project portfolio management : enabling a productive organization	Next

Includes index

The process of globalisation --
Globalisation of markets and competition --
Managing globally --
Global marketing --
Global operations --
Global innovation --
Cross-cultural management --
Global human resource management --
Global financial management --
Broad issues in globalisation --
Emerging global players --
The social responsibility of the global firm --
Global trends.

"The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to an international scale. It offers insight into the impact of globalisation on business organisations and how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical examples to great effect." "While building on the strengths of the first edition, Global Strategic Management now features new material on the rise of the Asian economies, the global strategies of SMEs, cross-national communication and negotiation, knowledge and innovation transfer and the impact of new technologies and the Internet." "This text is ideal for MBA students taking core modules in Global Strategic Management, MSc students studying for degrees in International Strategic Management and undergraduate business students studying Strategy."--Jacke

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