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Marketing strategy and management.

By: Material type: TextTextPublication details: Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007.Edition: 4th EditionDescription: xxviii, 577 p. : illustrationsISBN:
  • 9781403986276 (pbk.)
  • 1403986274 (pbk.)
  • 9780230226951
Subject(s): DDC classification:
  • 658.8 BAK
Online resources:
Contents:
Part 1 - Marketing Strategy.-- Part 2 - The Marketing Appreciation.-- Part 3 - Managing the Marketing Mix.-- Part 4 - Implementing Marketing.
Summary: 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library Reference Reference 658.8 BAK (Browse shelf(Opens below)) Available 013023
Total holds: 0

Includes index

Part 1 - Marketing Strategy.--
Part 2 - The Marketing Appreciation.--
Part 3 - Managing the Marketing Mix.--
Part 4 - Implementing Marketing.

'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

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