Image from Google Jackets

Consumer Behavior

By: Contributor(s): Material type: TextTextPublication details: New Jersey, Pearson Education, 2004.Edition: 8th editionDescription: xxiv, 587: color illustrationsISBN:
  • 9780130491756
  • 0130491756
DDC classification:
  • 658.8342 SCH
Contents:
pt. I. Introduction . 1. Introduction: Diversity in the Marketplace -- 2. Consumer Research -- 3. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations -- 5. Personality and Consumer Behavior -- 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and Change -- 9. Communication and Consumer Behavior -- pt. III. Consumers in their social and cultural settings. 10. Reference Groups and Family Influences -- 11. Social Class and Consumer Behavior -- 12. The Influence of Culture on Consumer Behavior -- 13. Subcultures and Consumer Behavior -- 14. Cross-Cultural Consumer Behavior: An International Perspective -- pt. IV. The consumer's decision making process. 15. Consumer Influence and the Diffusion of Innovations -- 16. Consumer Decision Making.
Summary: This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library Stacks Reference 658.8342 SCH (Browse shelf(Opens below)) Available 013386
Total holds: 0

Glossary and Index annexed

pt. I. Introduction . 1. Introduction: Diversity in the Marketplace --
2. Consumer Research --
3. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations --
5. Personality and Consumer Behavior --
6. Consumer Perception --
7. Consumer Learning --
8. Consumer Attitude Formation and Change --
9. Communication and Consumer Behavior --
pt. III. Consumers in their social and cultural settings. 10. Reference Groups and Family Influences --
11. Social Class and Consumer Behavior --
12. The Influence of Culture on Consumer Behavior --
13. Subcultures and Consumer Behavior --
14. Cross-Cultural Consumer Behavior: An International Perspective --
pt. IV. The consumer's decision making process. 15. Consumer Influence and the Diffusion of Innovations --
16. Consumer Decision Making.

This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.

There are no comments on this title.

to post a comment.

© University of Vavuniya

------