Integrated advertising, promotion, and marketing communications /

By: Clow, Kenneth EContributor(s): Baack, DonaldMaterial type: TextTextPublication details: New Delhi. : Dorling Kindersley, c2010Edition: 4th edDescription: 478 pISBN: 9788131763292Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1
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Reference 		Reference 659.1 (Browse shelf(Opens below)) Available 013808
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Includes Index

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