A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Material type:
TextSeries: Springer texts in business and economicsPublication details: Berlin, Germany : Springer, 2019Edition: 3rd editionDescription: xv, 396 pages : illustrationsISBN: 9783662567067Subject(s): SPSS (Computer file) | Marketing research -- Statistical methods | Management science | Marketing researchDDC classification: 658.83 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Reference Books
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Main Library Reference | Reference | 658.83 SAR (Browse shelf(Opens below)) | Available | 015930 |
Browsing Main Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)
| 658.83 LAN Conjoint Analysis in Marketing Research | 658.83 LUC Marketing research | 658.83 MAL Marketing research : an applied orientation | 658.83 SAR A concise guide to market research : the process, data, and methods using IBM SPSS statistics | 658.83 WIL Marketing research : an integrated approach | 658.8342 Consumer Behavior | 658.8342 Consuming Behaviour |
Includes index
Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results.
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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