E-commerce 2019 : business. technology. society
Material type: TextPublication details: Harlow : Pearson, [2020]Edition: Fifteenth EditionDescription: 912 pages cmISBN: 9781292303178Subject(s): Electronic commerce | Internet marketing | Information technologyDDC classification: 658.872Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Main Library Reference | Reference | 658.872 LAU (Browse shelf(Opens below)) | Available | 015945 |
Revised edition of the authors' E-commerce 2018, [2017]
Introduction to e-commerce --
The revolution is just beginning --
E-commerce business models and concepts --
Technology infrastructure for e-commerce --
E-commerce infrastructure: the internet, web, and mobile platform --
Building an e-commerce presence : web sites, mobile sites, and apps --
E-commerce security and payment systems --
Business concepts and social issues --
E-commerce marketing and advertising concepts --
Social, mobile, and local marketing --
Ethical, social, and political issues in e-commerce --
E-commerce in action --
Online retail and services --
Online content and media --
Social networks, auctions, and portals --
B2B e-commerce : supply chain management and collaborative commerce.
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