Marketing to mindstates : the practical guide to applying behavior design to research and marketing

By:

Leach,Will

Material type: Text

TextPublication details: [United States?] : Lioncrest Publishing, [2018]Description: 255 pages : illustrationsISBN:

9781544512402

Subject(s):

DDC classification:

658.83 LEA

Contents:

Understanding human behavior. Why do we behave the way we do? -- Where marketing and research fall short -- What is behavior design? -- The mindstate behavioral model. Activate the goal -- Prime the need -- Frame the choice -- Trigger the behavior -- Applying the mindstate behavioral model to marketing. Applying the mindstate behavioral model -- Marketing to mindstates.

Summary: "Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	658.83 LEA (Browse shelf(Opens below))	Available		016003

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Previous	658.83 DIL Essentials of Marketing Research	658.83 ESS The essentials of marketing research	658.83 KUM International Marketing Research	658.83 LEA Marketing to mindstates : the practical guide to applying behavior design to research and marketing	658.83 MAC The Market Research Toolbox	658.83 PAD Economic Analysis of Marketing	658.8342 ASS Consumer behavior and marketing action	Next

Understanding human behavior. Why do we behave the way we do? --
Where marketing and research fall short --
What is behavior design? --
The mindstate behavioral model. Activate the goal --
Prime the need --
Frame the choice --
Trigger the behavior --
Applying the mindstate behavioral model to marketing. Applying the mindstate behavioral model --
Marketing to mindstates.

"Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement."

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