Training reinforcement : the 7 principles to create measurable behavior change and make learning stick Anthonie Wurth, Kees Wurth.

Understanding reinforcement to reach behavior change. Eyeing gold
What is reinforcement?
Behavior change is critical
Influencing behavior change
Building the foundation. An overview of the 7 principles of reinforcement
Principle 1: Master the 3 phases for results
Principle 2: close the 5 reinforcement gaps
Principle 3: Create measurable behavior change
Recap of building the foundation
Engagement. Principle 4: Provide the perfect push and pull
Principle 5: Create friction and direction
Principle 6: Follow the reinforcement flow
Recap of engagement
Principle 7: Place the learner in the center
Analyzing your reinforcement program. Finding balance with the reinforcement lever
Crafting reinforcement messages
Reinforcement for different training types
Introducing your reinforcement program
Sore made
Appendix: Tools for building a reinforcement program

"A proven framework to fill the gap between "knowing" and "doing" Training Reinforcement offers expert guidance for more effective training outcomes. Last year, US companies spent over $165 Billon on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies. Written by a former Olympic athlete and corporate training guru, this methodology works with human behavior rather than against it; you'll learn where traditional training methods fail, and how to fill those gaps with proven techniques that help training "stick."  There's a difference between "telling" and "teaching," and that difference is reinforcement. Learned skills and behaviors cannot be truly effective until they are engrained, and they can only become engrained through use, encouragement, and measureable progress. This book provides a robust reinforcement framework that adds long-term value to any training program. Close the 5 Reinforcement Gaps and master the 3 Phases for results Create friction and direction while providing the perfect Push-Pull Follow the Reinforcement Flow to maintain consistency and effectiveness Create measureable behavior change by placing the participant central to the process Reinforcing training means more than simple repetition and reminders, and effective reinforcement requires a careful balance of independence and oversight. Training Reinforcement provides a ready-made blueprint with proven results, giving trainers and managers an invaluable resource for leading behavioral change"--

"Part 1 explains how you can achieve behavior change by using reinforce- ment. We explain what reinforcement is, what is needed for behavior change, the difference between training goals and reinforcement objectives, and what influences behavior change. In Part 2, we provide an overview of The 7 Principles of Reinforcement, and then explain how the first three principles are used to build a strong foun- dation to drive results. Chapters 6, 7, and 8 contains tools and assessments to help you to build and improve your foundation. Part 3 helps you build your engagement to increase learners' participa- tion. In Chapters 10, 11, and 12 we explain the three principles that help you create messages that will reinforce the training and keep your learners' minds engaged. Again, each chapter provides tools and assessments"--