TY  - BOOK
AU  - Taggart, James H. 
AU  -  Michael C.McDermott
TI  - The Essence of International Business
SN  - 9788120309159 
U1  - 338 
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - International economic relations
N1  - 1. The growth of international business 2. The multinational corporation 3. The environment of international business 4. International business strategy 5. International marketing strategy 6. International technology strategy 7. International financial strategy 8. International operations strategy 9. International personnel strategy 10. International organization and control strategy 11. International subsidiary strategy 12. International acquisitions: strategy and management 13. International business in the future Index
N2  - Provides a broad but economical coverage of the key aspects of international business strategy, and includes reviews of the latest contributions in this field. The book aims to demystify buzz-words and jargon
ER  -