TY  - BOOK
AU  - Philip Kotler
TI  - Marketing Management: Analysis, Planning, Implementation and Control
SN  - 0876926847
U1  - 658.8 
PY  - 1991///
CY  - New Delhi
PB  -  Prentice-Hall of India, 
KW  - Marketing
KW  - Planning (Marketing )
N1  - Includes index
ER  -