TY  - BOOK
AU  - Wilson, Richard M.S. 
AU  - Gilligan,  Colin 
AU  - Pearson,  David J.
TI  - Strategic Marketing Management:  Planning, Implementation & Control
SN  - 9780750617802
U1  - 658.802 
PY  - 1994///
CY  - Oxford
PB  - Butterworth-Heinemann
N1  - Includes index
ER  -