TY  - BOOK
AU  - Foster, Douglas 
TI  - Mastering: Marketing
T2  - Macmillan master series
SN  - 9780333595701
U1  - 658.8 
PY  - 1994///
CY  - Basingstoke
PB  - Macmillan, 
KW  - Marketing
N1  - Includes index; Preface - Acknowledgements - Introduction to Marketing - The Firm and its Markets - Marketing's Role in Management - Marketing Information - Managing Products - Market Management and Planning - Pricing - Mass Communications - Distribution and Selling - Forecasting - Some Other Aspects of Marketing - Recommended Reading
N2  - Written by Douglas Foster and now revised by John Davis, this book has been extended to cope with marketing in the 1990s. Two new chapters have been added, covering pricing and sales forecasting. There is also coverage of the impact of computers, information systems and logistics
ER  -