TY  - BOOK
AU  - Lancaster,Geoff  
AU  - Withey,  Frank  
AU  - Ashford,  Ruth 
TI  - Marketing Fundamentals 1999-2000
SN  - 9788176491259 
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Viva Books
N1  - Includes index
ER  -