TY  - BOOK
AU  - Fifield, Paul 
AU  - Gilligan,  Colin 
TI  - Strategic Marketing Management 1999-2000: Planning and Control, Analysis and Decision
SN  - 9788176491303 
U1  - 658.802 
PY  - 2000///
CY  - New Delhi
PB  - Viva Books
N1  - Includes index
ER  -