TY  - BOOK
AU  - Fifield, Paul ; 
AU  - Lewis, Keith ; 
TI  - International marketing strategy 1999-2000
SN  - 9788176491334 
U1  - 658.848 
PY  - 1999///, 2000
CY  - Oxford : , New Delhi : 
PB  - Butterworth-Heinemann, , Viva Books, 
KW  - Export marketing.
KW  - Strategic planning.
KW  - Internationale's Marketing
N1  - Includes Glossary & Index.
Published on behalf of the Chartered Institute of Marketing; 1. The importance of international marketing.--
2. Customers.--
3. The search for information.--
4. Planning for international marketing.--
5. Globalization.--
6. Managing international marketing.--
7. Managing the international mix.--
8. Operational and inplementation issues.--
9. Evaluation and control methods.--
10. The mini-case study
N2  - This workbook is designed for students studying for the International Marketing Strategy module of the CIM Diploma and has been revised to match the 1999 syllabus. It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points
ER  -