TY  - BOOK
AU  - Malcolm, Jack ;
TI  - Bottom-line Selling: The Sales Professional's Guide to Improving Customer Profits
SN  - 9780809228546
U1  - 658.8101 
PY  - 2000///
CY  - New Delhi
PB  - Contemporary Books
N1  - Included Index
N2  - Finally, a book that brings together two hot selling trends -- relationship selling and selling to the top decision maker -- that will help salespeople efficiently target and sell to their markets. This is not a finance book; rather it is a step-by-step guide through financial basics with real-world examples and invaluable contemporary selling concepts
ER  -