TY  - BOOK
AU  - Krishnamacharyulu, C.S.G. ; 
AU  - Ramakrishnan, Lalitha.
TI  - Rural Marketing: Text and Cases
SN  - 9788178085760 
U1  - 658.8 
PY  - 2002///
CY  - New Delhi: 
PB  - Pearson Education, 
KW  - Target marketing
KW  - Consumer behavior
KW  - Rural conditions
N1  - Including Bibliography & Index; 1. Marketing management perspectives.--
2. Rural economy.--
3. Rural marketing.--
4. Consumer behavior.--
5. Marketing information system.--
6. Selecting and attracting markets.--
7. Product strategy.--
8. Pricing strategy.--
9. Promotion strategy.--
10. Distribution strategy
ER  -