TY  - BOOK
AU  - Smith, Jane 
TI  - Successful customer retention in a week
T2  - Successful business in a week
SN  - 9780340781753
U1  - 658.812 
PY  - 2000///
CY  - London
PB  - Hodder & Stoughton, 
KW  - Customer loyalty
N2  - This guide emphasizes the importance of retaining customers for businesses, and explains how a successful customer focus can be achieved and maintained. Topics covered include: identifying customers and finding out what they want; and offering incentives to maintain customer loyalty
ER  -