TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research : within a changing information environment
SN  - 0071151192 (international ed.)
U1  - 658.83 
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing research
N1  - CD-ROM has title: SPSS student version 11.0 for Windows.
"ISBN 0-07-246757-6 part of 0-07-253839-2"--Page 4 of cover; Part 1 - Marketing Research Information and Technology.--
Part 2 - Designing the Marketing Research Project.--
Part 3 - Gathering and Collecting Accurate Data.--
Part 4 - Data Preparation, Analysis and Reporting the Results.--
N2  - Providing students with the tools and skills necessary to solve business problems and exploit business opportunities, this book balances primary and secondary information and the techniques and methods that underpin these two types of data. It also discusses research tools, and the practice of customer-based management
ER  -