TY  - BOOK
AU  - O’ Guinn, Thomas C. 
AU  - Allen,  Chris T.
AU  - Semenik, Richard J.
TI  - Advertising and Integrated Brand Promotion
SN  - 9789812431219
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Vikas Publishing House
N1  - Includes index
ER  -