TY  - BOOK
AU  - Davis, Anthony 
TI  - Mastering public relations
T2  - Palgrave master series
SN  - 9781403907837
U1  - 659.2 
PY  - 2004///
CY  - Basingstoke
PB  - Palgrave Macmillan, 
KW  - Public relations
N1  - Includes index
N2  - Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice
ER  -