TY  - BOOK
AU  - Strauss, Judy  
AU  - El-Ansry,  Adel 
AU  - Frost,  Raymond 
TI  - E- Marketing
SN  - 9780131969025 
U1  - 658.84 
PY  - 2006///
CY  - New Jersey
PB  - Pearson Education
KW  - Internet marketing
N1  - Includes index; E-marketing in context --
Convergence --
Strategic E-marketing --
The E-marketing plan --
E-marketing in context --
E-marketing environment --
Global markets --
Ethical and legal issues --
E-marketing environment --
E-marketing strategy --
Marketing knowledge --
Consumer behavior --
Segmentation and targeting strategies --
Differentiation and positioning strategies --
E-marketing management --
Product --
Price --
The Internet for distribution --
E-marketing communication --
Customer relationship management
N2  - This 4th edition of E-Marketing  treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed
ER  -