TY - BOOK AU - Stephenson, James AU - Thurman, courtney TI - The ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof SN - 9781599180373 U1 - 658.8 PY - 2007/// CY - [Irvine, Calif.] : PB - Entrepreneur Press, KW - Marketing -- Handbooks, manuals, etc N1 - Includes index; Research, planning, and competition -- Employee -- Customer service -- Home office -- Advertising, direct marketing, and telemarketing -- Public relations -- Networking and referral -- Prospecting -- Presentation -- Closing -- Creative selling -- Retailing -- Service provider -- Web site and online -- Trade show and seminar N2 - Introduces marketing, advertising, sales, and public relations techniques. This book offers strategies required to stay one step ahead in today's highly competitive global marketplace. It contains off - and online resources, blogs and websites ER -