TY  - BOOK
TI  - Global business power plays : how the masters of international enterprise reach the top of their game
SN  - 0071486305
U1  - 650 
PY  - 2008///
CY  - New Delhi
PB  - McGraw-Hill, 
KW  - Leadership.
KW  - International business enterprises -- Management
N1  - Introduction / Stephen J. Adler --
1. China.net: Unleashing a World of Opportunity --
2. Ratan Tata: From Overgrown Conglomerate to an Agile Global Force --
3. Bertelsmann: Making a Bundle Off Old Media in the Former Soviet Bloc --
4. Europe: Can it Grow Again? --
5. United States: Hispanic Nation --
6. Huawei: More than a Local Hero --
7. Colombia: Extreme Investing --
8. Toyota: Reinventing the Auto Industry --
9. Planet Starbucks: Go Global, Grow Quickly --
10. Otto Group: The Modest Powerhouse --
11. Toshiba: Keeping Innovation Out of Rivals' Hands --
12. Ferdinand K. Piech: Tightening the Grip at VW --
Trends: Tech's Future
N2  - This text showcases the top industry leaders and headline-making success stories that everyone wants to know about, and learn from. It features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon
ER  -